If only our pups could talk and tell us how they feel!
While dogs can’t speak, their skin and coat tell a powerful story about their health. As attentive pet parents, we must learn to read these important signs.
When it comes to nutrition, two key visible indicators stand out: stool quality and skin and coat condition.
GENUINE Dog Food promises to nourish your dog for optimal skin and coat health—a difference you can see and feel.
How GENUINE Delivers Results:
The skin is an active organ that protects against physical and infectious injury, regulates temperature, and stores essential nutrients. Your dog’s skin and coat health depend on several key nutritional factors:
- Protein Quality and Quantity
- Vitamins A and E
- Essential Fatty Acids
- Zinc
GENUINE’s Nutritional Excellence:
- Premium Protein: Formulated with over 40% high-quality chicken meat and egg protein
- Optimal Vitamin Balance: Enhanced levels of fat-soluble vitamins A and E support healthy skin cell metabolism
- Essential Fatty Acids: Carefully selected from premium chicken fat, cold-water salmon oil, and flax meal
- Balanced Nutrition: The ideal omega 6:3 fatty acid ratio supports healthy skin, nourishment, and protection against inflammation
- Zinc-Enriched: Elevated zinc levels ensure a robust skin barrier and overall coat health
The GENUINE Difference:
Many commercial or home-prepared diets may be palatable but lack proper nutritional balance. This deficiency often goes unnoticed until problems arise—itching, hair loss, or a dull, brittle coat.
Why Protein Quality Matters:
The maintenance and development of healthy skin tissues depend critically on protein quality. Protein deficiency, whether in quantity or balance, can cause:
- Color loss in hair shafts
- Brittle, easily broken hair
- Slowed or stopped coat growth
- Compromised skin barrier function
- Scaly or oily skin prone to infection
GENUINE Dog Food’s 40% protein formulation supports skin and coat health under all conditions—from daily activities to high-stress situations. This optimal nutrition ensures your dog’s coat remains healthy, even during digestive upsets or periods of intense activity.
The GENUINE Results:
Our customers consistently report:
- Softer, more luxurious coats
- Healthier-looking dogs
- Unprecedented coat quality
With GENUINE, superior skin and coat health isn’t just a promise—it’s guaranteed. Our dogs don’t just look healthy; they radiate confidence and vitality. It’s simply understood: GENUINE dogs look and feel their best.




