Ozzy, GENUINE customer since 2021
GENUINE isn’t your typical dog food—it’s what happens when you formulate the ultimate canine nutrition without compromise. We’ve invested nearly $1 million in food science to create a formula with 40% protein from real deboned chicken (over 33 chickens per 14-lb bag, not meal or by-products), balanced with wild Alaskan salmon oil for optimal omegas, and a research-backed low-carb blend that eliminates the corn, wheat, and soy found in most brands.
What really sets GENUINE apart is that glucosamine for joints, L-carnitine for heart and brain health, prebiotics for digestion, and perfectly balanced vitamins and minerals are already inside—so you can stop buying expensive supplements. One food feeds every life stage from puppy to senior, naturally preserved without artificial additives, delivering premium nutrition that actually shows in your dog’s energy, coat, and vitality.
GENUINE upholds an unwavering commitment: our formula never changes due to ingredient availability, price fluctuations, or marketing trends. You get the same wholesome nutrition, day after day, month after month, year after year.
When your dog encounters stress from vet visits, environmental toxins during walks, exposure to unvaccinated dogs, seasonal challenges, or age-related changes, GENUINE provides the nutritional reserves needed to thrive—not just survive.
You’ve read dog food labels. You’ve paid premium prices. Yet many dogs still struggle with digestive issues, dull coats, joint problems, and low energy.
Most dog food formulations—including many “premium” brands—are designed around cost efficiency, not nutritional optimization. They meet minimum government requirements while leaving significant nutritional gaps.
Just 24-28% protein—barely meeting AAFCO’s 18% minimum for adult dogs and 22.5% for puppies
Meat by-products instead of real muscle meat—parts that wouldn’t be considered acceptable for human consumption
Corn, wheat, and soy as primary carbohydrates—which many dogs have difficulty digesting
60% water in chicken ingredients—providing minimal actual nutrition
Requires larger portions—due to low nutrient density
No nutritional cushion—when your dog faces stress, illness, or environmental challenges
