While GENUINE’S price point reflects its premium quality, consider that a 14-pound bag nourishes a 50-pound dog for over a month.
In 2011, we embarked on an ambitious mission: to create the ultimate in dog nutrition–the best dog food–regardless of cost. Our goal was to develop food that would help both dogs and their owners thrive—nutrition so exceptional that it would give pet owners complete confidence in their feeding choice. After extensive research, we achieved our objective with GENUINE.
We initially shared GENUINE with family and close friends. As people witnessed the remarkable condition of GENUINE-fed dogs, word spread naturally, leading to increasing demand from discerning dog lovers who prioritize optimal nutrition over marketing rhetoric.
Why Choose Premium Nutrition?
The old adage “you get what you pay for” barely scratches the surface of GENUINE’S value proposition. Our commitment to excellence is evident in every carefully selected ingredient:
Superior Protein Sources
Protein, an essential macronutrient, forms the foundation of muscle, organs, and structural tissues while supporting digestive, circulatory, neurological, and immune systems. We use only the highest-quality protein sources:
- Our deboned chicken undergoes proprietary processing that separates muscle meat from fat and broth
- Each 14-pound bag contains protein equivalent to thirty-three chickens
- Our innovative process removes connective tissue, bone, and cartilage, maximizing digestibility and absorption
Premium Fats and Oils
Our fat sources deliver sustainable energy and support overall body conditioning:
- Refined chicken fat: Transparent golden color, naturally preserved with mixed tocopherols
- Wild-caught Alaskan salmon oil: Cold-pressed to preserve omega-3 fatty acids
- Both sources undergo rigorous quality control to ensure optimal freshness and nutritional value
Thoughtfully Selected Carbohydrates
Unlike competitors who use fillers to reduce costs, our carbohydrate blend serves specific nutritional purposes:
- Potato and tapioca starch create an ideal flour matrix
- Pea flour helps regulate blood sugar levels
- Premium ingredients chosen for nutritional benefits, not cost savings
Specialized Nutritional Elements
- Dried beet pulp: Optimal fiber source for digestive health
- Flaxseed: Rich in plant-based omega-3 fatty acids
- Dried kelp and inulin: Natural prebiotics for gut health
- Glucosamine Hydrochloride: Supports joint health at all life stages
- L-carnitine and choline chloride: Enhance energy utilization and cognitive function
Our Commitment to Quality
GENUINE represents more than premium dog food—it embodies our dedication to canine health:
- Fixed formula maintained regardless of ingredient costs
- Rigorous quality control at a family-owned Midwest facility
- Concentrated nutrition requiring smaller portions
- Complete nutritional profile eliminating the need for supplements
Every production run receives personal oversight, ensuring consistent excellence. The results speak for themselves: healthier dogs, smaller stools, and optimal digestive health.
Investment in Your Dog’s Health
While GENUINE’S price point reflects its premium quality, consider that a 14-pound bag nourishes a 50-pound dog for over a month. We’re not a boutique brand focused on marketing—we’re driven by our passion for dog health. Any profits support the Ruby’s Way Foundation, enriching lives through the human-canine bond.
As the creator of GENUINE, I feed it to my own dog, Sofie, whose vibrant health and energy remind me daily why we maintain our uncompromising standards. When you choose GENUINE, you’re not just buying dog food—you’re investing in your companion’s health and happiness.
Thank you for trusting us with your dog’s nutrition. It’s our privilege to serve you and your four-legged family member.
Genuinely Yours,
