2035 in stock
$89.00 — available on subscription
Find out exactly how much to feed your dog—and how far your bag will go.
We stand behind GENUINE with complete confidence in its exceptional nutritional quality. That’s why we offer a 100% money-back guarantee on every purchase.
If your dog doesn’t love it, simply contact us for a full refund.
| % of Cup | Grams per Cup | % of Calories | |
|---|---|---|---|
| Total Protein | 42.5 | 54.0 | 37.8 |
| Chicken and Egg | 41.6 | 53.0 | 37.0 |
| Total Fat | 22.5 | 28.0 | 48.6 |
| Total Carbohydrates | 18.0 | 23.0 | 16.0 |
| Fiber | 1.5 | 1.9 | — |
| Nutrient | Analysis |
|---|---|
| Crude Protein | 40.0% min |
| Crude Fat | 20.0% min |
| Crude Fiber | 4.0% max |
| Moisture | 10.0% max |
| Calcium | 1.2% min |
| Phosphorus | 1.0% min |
| Omega 6 Fatty Acids | 3.50% min |
| Omega 3 Fatty Acids | 0.50% min |
Protein is an essential macronutrient that must be supplied in a dog’s daily diet. It’s a primary component of all muscles, organs and structural tissues—like hair, skin, nails, and cartilage—and supports robust immune and digestive systems.
Carbohydrates are macronutrients that are not nutritionally essential but supply a source of energy and dietary fiber.
Another essential macronutrient, fat provides the most concentrated source of dietary energy, insulation for the body, and numerous metabolic and structural functions. Plus, it provides sustainable energy and promotes healthy activity and conditioning.
Vitamins are essential nutrients, needed only in very small quantities, to facilitate nearly all metabolic body processes.
Minerals have a variety of functions. They are essential for the body’s metabolic processes and support the skeletal structure, nerve transmission, and muscle contractions.
A change in diet may result in digestive disturbances. Therefore, GENUINE dog food should be introduced over a period of 10 days according to the correct portion size for your dog. On the first day, substitute 20% of GENUINE dog food to your dog’s current diet, and gradually increase proportions.
To ensure a smooth transition to GENUINE, please follow these guidelines:
| Weight (lbs.) | 6–11 Weeks | 3–4 Months | 5–7 Months | 8–12 Months |
|---|---|---|---|---|
| <5 | 1–1·1/4 | 1–1·1/4 | 2/3–3/4 | 1/2–3/4 |
| 6–10 | 1·1/4–2 | 1·1/4–2 | 3/4–1·1/4 | 1/2–1 |
| 11–20 | 2–3·1/4 | 1·1/2–3 | 1–2 | 1–1·1/3 |
| 21–30 | 3–4·1/4 | 2·1/2–4 | 1·2/3–2·1/2 | 1·1/3–1·3/4 |
| 31–40 | 3·3/4–5 | 3·1/3–4·3/4 | 2·1/2–3 | 1·3/4–2·1/4 |
| 41–50 | — | 4–5·1/2 | 2·2/3–3·1/2 | 2–2·1/2 |
| 51–60 | — | — | 3·1/4–4 | 2·1/2–3 |
| 61–80 | — | — | 3·1/2–5 | 3–3·1/2 |
| 81+ | — | — | — | 3·3/4+ |
GENUINE should be introduced over a period of 10 days. On the first day, substitute 20% of GENUINE to your dog’s current diet, and gradually increase proportions. Always be sure your dog has access to plenty of fresh water every day. Some dogs love GENUINE so much, we have noticed they will sort the mixed foods to eat it first and leave their old food—transitioning instantly with successful results. All dogs are unique, and will transition at their own pace.
GENUINE is highly concentrated and nutrient dense, allowing you to feed less without worry. Please see the Feeding Guidelines tab (above) for more information.
Please use our Nutrition Calculator or refer to the portion size charts below.
These portion sizes should serve as general guidelines. Start out feeding the smallest portion size for your dog’s weight, and adjust as needed based on their breed, environment, temperament, and activity level.
The ”Moderate Activity” portion is ideal for most companion dogs.
Please divide the daily amount into 2 or 3 meals;
cup = 8 oz
| Weight (lbs.) | 6–11 Weeks | 3–4 Months | 5–7 Months | 8–12 Months |
|---|---|---|---|---|
| <5 | 1–1·1/4 | 1–1·1/4 | 2/3–3/4 | 1/2–3/4 |
| 6–10 | 1·1/4–2 | 1·1/4–2 | 3/4–1·1/4 | 1/2–1 |
| 11–20 | 2–3·1/4 | 1·1/2–3 | 1–2 | 1–1·1/3 |
| 21–30 | 3–4·1/4 | 2·1/2–4 | 1·2/3–2·1/2 | 1·1/3–1·3/4 |
| 31–40 | 3·3/4–5 | 3·1/3–4·3/4 | 2·1/2–3 | 1·3/4–2·1/4 |
| 41–50 | — | 4–5·1/2 | 2·2/3–3·1/2 | 2–2·1/2 |
| 51–60 | — | — | 3·1/4–4 | 2·1/2–3 |
| 61–80 | — | — | 3·1/2–5 | 3–3·1/2 |
| 81+ | — | — | — | 3·3/4+ |
Please divide the daily amount into 2 or 3 meals;
cup = 8 oz
| Weight (lbs.) | Moderate Activity | High Activity |
|---|---|---|
| 5 | 1/3 | 1/2 |
| 10 | 1/2 | 3/4 |
| 20 | 3/4 | 1·1/3 |
| 30 | 1·1/4 | 1·3/4 |
| 40 | 1·1/3 | 2·1/4 |
| 50 | 1·1/2 | 2·1/2 |
| 60 | 1·3/4 | 2·3/4 |
| 70 | 2 | 3·1/4 |
| 80 | 2·1/4 | 3·1/2 |
| 90 | 2·1/3 | 3·3/4 |
| 100 | 2·1/2 | 4 |
| 110+ | 2·2/3 | 4·1/4 |
Feed Daily (8-oz cup) yes
Industry segmentation by life stage, breed size, and weight has long been driven by marketing strategy rather than nutritional necessity.
At GENUINE, we’ve taken a different approach: instead of creating multiple products to capture shelf space, we’ve formulated one exceptional diet that delivers complete nutrition for dogs of all breeds, ages, and sizes.
Our single formula is designed to meet the nutritional needs of puppies, adults, and seniors alike—because when you focus on creating the best possible diet rather than winning market share, you don’t need artificial segmentation.
GENUINE provides superior pet nutrition across all life stages, eliminating the confusion of switching foods as your dog ages and ensuring every dog gets optimal nutrition from the same bowl.
