Style Notes

Better Science. Better Nutrition. Better Life.

Typical applications on light bg.

H1 Evogria 400

h2 Evogria 400

H3 Poppins 600

H4 Poppins 600

H5 Poppins 600
h6 evogria 400

Paragraph text Poppins 300 – Jet #353535.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur. 

We always write GENUINE in uppercase.

Feature copy H3 Poppins 400 – typically in Dark Gold #846D50 ipsum dolor sit amet, consectetur adipiscing elit.

Typical applications on dark bg.

H1 Evogria 400

h2 Evogria 400

H3 Poppins 600

H4 Poppins 600

H5 Poppins 600
h6 evogria 400

Paragraph text Poppins 300 – White #FFFFFF.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur. 

We always write GENUINE in uppercase.

Feature copy H3 Poppins 400 – always in White #FFFFFF ipsum dolor sit amet, consectetur adipiscing elit.

Color Palette

Please use colors for headline and body text as noted below

French Bistre #846D50

Safe for HEADLINE use on WHITE backgrounds
Safe for background use when paired with #FFFFFF text

White #FFFFFF

Safe for HEADLINE and TEXT use on JET, DARK GRAY and DARK GOLD backgrounds

Light Cadet #5D7370

Dark Silver #73726D

Light Taupe #B39571

Ruby's Way #AF3645

Only to be used for content related to The Ruby's Way Foundation

Davy's Grey #55565A

Safe for background use when paired with WHITE text

Jet #353535

Primary Text Color
Safe for HEADLINE use on WHITE backgrounds
Safe for background use when paired with WHITE text

THE CHEMISTRY OVERLAY

Below are examples of how we utilize the chemistry overlay to enhance backgrounds and photos.