Dogs need a balanced diet to grow, stay healthy, and live long lives.
Energy, second only to water, is the most crucial part of your dog’s diet. It’s essential for all bodily functions, including building and maintaining tissues like the brain, heart, and muscles, supporting metabolic processes such as the nervous, digestive, and immune systems, physical activities like assisting, field trials, or simply playing, and regulating body temperature in different climates. Given its importance, energy is the first nutritional requirement that must be met in your dog’s diet.
Energy Sources
GENUINE provides essential dietary energy through fats (such as chicken fat and salmon oil), proteins (like deboned dried chicken and egg), and carbohydrates (including potato starch, tapioca starch, and pea flour). Once your dog’s energy needs are fulfilled, the remaining nutrients (proteins and fats) support other vital functions. A diet low in energy can limit your dog’s ability to thrive—your dog may lack the energy for exercise, muscle growth, immune health, and maintaining healthy organs. The skin, being the largest organ, also suffers, leading to a dull coat and reduced ability to withstand physical and environmental challenges.
This is why GENUINE is formulated with 40% protein and 20% fat, providing over 515 calories per cup. To put it into perspective, compare this caloric content to your morning cereal, favorite protein-energy drink, or nutrient-rich energy bar—GENUINE is more nutrient-dense, ensuring your dog has the energy needed for all metabolic functions, tissue maintenance, physical activity, and overall health. With GENUINE, high-quality chicken protein is utilized for muscle growth, organ health, and a strong immune system, while essential fats contribute to immune cell development, skin conditioning, and a thick, shiny coat. You’ll notice and feel the difference, and many owners share stories of their older dogs regaining youthful vigor. GENUINE offers the Ultimate in Nutrition.
