GENUINE Benefits

Better Science. Better Nutrition. Better Life.

Why choose GENUINE?

For all the unconditional love, companionship, and protection they lavish upon us every day it is no wonder our dogs are important and beloved members of the family. It is up to you to select the best nutrition for their health and well-being.

In 2011 our goal was to develop the ultimate in dog nutrition, regardless of price. A food that can nourish all dogs and make them look and feel so exceptional you just know you are feeding the best food available.

GENUINE is formulated to meet the unique nutritional needs of your dog first, and not pander to the latest trends and marketing hype. GENUINE provides the ultimate in nutrition, the best ingredients not varied by seasonal changes, cooked carefully assuring available nutrients in each bite and delivered to your dog by a GENUINE family that cares about your dogs nutrition as much as you do.

GENUINE provides elevated protein and fat, balanced with vitamins, minerals, prebiotic, probiotics and other important nutraceuticals, to help your dog thrive from the inside – out! A true difference you will be able to see, be able to feel, be able to rest easy knowing you choose wisely.

What makes GENUINE dog food different from other dog food brands?

GENUINE provides the right protein-to-fat ratio for your dog.

GENUINE'S chicken is unique, allowing the inclusion of over 33 chickens in every bag. Just imagine the protein nutrition is each and every bite. GENUINE'S innovative source of macronutrients, including over 40% protein and 20% fat and oils, provides more concentrated nutrition, allowing you to feed significantly less food versus a typical dog food formula. Plus, low levels of carbohydrates to prevent that bloated, gassy feeling.

GENUINE dog food is nutritionally balanced for optimal health and longevity.

The GENUINE team utilized decades of dog food formulation experience and optimized the balance of micronutrients, including vitamins, minerals, prebiotics, probiotics, and nutraceuticals, to support and strengthen your dog’s immune system.

GENUINE improves your dog’s well-being.

Nearly a million dollars has been invested in food science, formulation perfection and clinical feeding studies to assure GENUINE is the best nutrition for lifelong health of your dog. GENUINE nourishes dogs from the inside out—from ultimate nutrient digestibility, absorption, and metabolism to amazing mealtime excitement you can see. It will make you smile every time you offer GENUINE nutrition to your excited dog.

GENUINE is committed to producing quality dog food.

GENUINE upholds its commitment to your dog by guaranteeing the quality of our formula. It is a fixed formula that does not change due to ingredient availability, ingredient prices or the whims of clever marketing. GENUINE is committed to providing the same wholesome nutrition, day after day, month after month year after year. GENUINE is an American-made formula. Ingredient suppliers are carefully selected, the nutrition in each ingredient monitored, processing protocol defined and uncompromised, packaging designed for food and nutrient protection with resulting diet measured in certified food science laboratories prior to release. Assuring you it is the ultimate in nutrition and the best food you can offer each and every day.

How do I benefit from feeding GENUINE dog food?

Owners who feed GENUINE dog food benefit from knowing you are feeding your dog the ultimate in nutrition, the ease of feeding less per day, having less clean up, the convenience of feeding the same product to a multi-dog household, home delivery from a provider you can trust.

When we nourish our dogs with love and proper food, both dogs and their owners benefit from their lifelong health and companionship.

Diane Hirakawa PHD, Dog Lover, Founder, Nutritional Biochemist

Better Science.

  • Developed by Animal Nutrition Experts
  • Scientific clinical studies
  • Nutritional life stage testing
  • AAFCO Feeding protocol

Better Nutrition.

  • Complete and balanced nutrition for all dogs – regardless of age, size, and breed
  • Nourish naturally
  • 100% complete and balanced nutrition with added vitamins and minerals
  • Over 40% Protein from wholesome chicken and eggs
  • One package contains over 33 fresh chicken equivalents
  • Over 20% fat with precise balance of omega 6 and omega 3 fatty acids plus other essential fats and oils
  • Selected carbohydrate sources supporting a low glycemic index
  • Supports a healthy immune system

Better Life.

  • Ultimate food for your companion
  • Helps promote and maintain ideal body condition
  • Small firm, easy to pass stools
  • Kibble design supports dental health
  • Simple meal preparation
  • Enables your pet to thrive