Trying to find the best puppy food?
The Foundation of a Lifetime
The most rapid period of growth for dogs occurs in the first six months of life. By the time a puppy reaches maturity—between 8 and 24 months depending on breed size—it will have increased its birth weight by 40 to 50 times. Every cell, every bone, every organ system being built during this time depends entirely on the nutrition you provide. This is not the stage to compromise.
When Puppies Reach Maturity
Small breeds: 8–12 months. Medium breeds: 12–18 months. Large and Giant breeds: 18–24 months.
Formulated for Rapid, Complete Development
GENUINE has been specifically formulated for the rapid growth and development of skeletal structure, muscle tissue, internal organs and systems, and immune function. During this critical window, nutrients are prioritized to meet the extraordinary demands of the growing puppy. When nutrients are deficient, a puppy simply cannot reach its full potential. GENUINE—calorically dense and nutrient rich—meets the demands of all breeds during the most important nutritional period of their lives.
Energy Needs That Demand a Premium Diet
Growing puppies require approximately twice the energy of adult dogs, but their small stomachs can only hold limited amounts of food at each meal. GENUINE’s caloric density ensures energy needs are met at every phase of growth. We recommend feeding puppies three meals per day, transitioning to two meals as they mature. A gradual introduction is recommended, though many puppies take to GENUINE immediately with perfect success.
Protein: The Building Block of Everything
Protein requirements for growing puppies are significantly higher than those of adult dogs. GENUINE contains over 40% protein from chicken meat and egg—the highest biological value sources available—to support proper growth, robust system development, and an immune system capable of handling the inevitable: the things puppies eat on walks that you wish they hadn’t, or the immune-compromised dogs they encounter at the park. GENUINE supplies nutrition to fight potential disease with enough remaining to meet every other need, inside and out. A true indicator: healthy skin and a soft, lustrous coat.
Minerals in Balance: When More Is Not Better
GENUINE provides optimal levels of minerals, especially calcium and phosphorus, to support rapid bone and tissue growth. Many dog foods and supplements contain elevated levels of these minerals, but this is a case where over-supplementation can actually cause skeletal abnormalities. GENUINE has been proven through research to support all breeds during puppy growth with precisely balanced mineral levels.
High Digestibility Means Easier Potty Training
Quality ingredients with high digestibility mean smaller meals and small, formed, easy-to-pass stools. For puppy owners, this has a very practical benefit: potty training becomes significantly easier when you can predict your puppy’s routine.
A Caution on Overfeeding
GENUINE is nutrient rich, highly digestible, and exceptionally palatable. Follow feeding directions carefully and avoid overfeeding. Obesity in young puppies can predispose the adult dog to weight issues, and a maximal growth rate can negatively affect skeletal development. For puppies, bigger is not better.
Complete, Balanced, No Supplementation Needed
Nearly a million dollars has been invested in nutritional research to provide a complete and balanced growth formula for all puppy breeds. Everything your puppy needs for health and well-being is in a bag of GENUINE. No supplementation required.
