About Us

GENUINE dog food was created to help the dogs and pet owners we serve thrive.

Our Founder

"Throughout my life I have been blessed with opportunities to pursue my love for dogs and turn it into a lasting career.  My doctoral degree in canine nutrition led me to a leadership role in developing premium pet food for global companies, and I applied my passion and 30 years of expertise to formulate GENUINE Pet Health Delivered in 2011.  Since then, I have been sharing this product with my own dogs, as well as, family and friends.  Due to increased demand I am pleased to share it with you."

- Diane Hirakawa PhD, Dog Lover, Founder, Nutritional Biochemist
Ruby with her first Great Grandbaby, 2021.

For each GENUINE package purchased, Pet Health Delivered will donate the majority of profits to the Ruby’s Way Foundation.

The mission of the Ruby’s Way Foundation is to enrich the lives of children and adults through the love and support of dogs, the most loyal companion.

The Ruby’s Way Foundation is inspired by my mother, a unique loving woman. My Mom was deeply influenced by watching her parents and how they treated others. Her first memories were during World War 2 when her family was sent to Japanese American internment camps. As her family’s personal and business belongings were taken or left behind, she saw no bitterness in her parents eyes, words, and behavior. Ruby remembers her Mom opening her arms and heart to all people no matter the color of their skin, religious beliefs, or life choices. As a result Ruby’s life philosophy is to always greet others with open arms and an open heart. Smile at everyone as it may be the only smile they see that day. Speak only kind words. Raise your hand and do what you can for others. Hug a dog, it is good for the soul!