GENUINE dog food with ultimate nutrition.

The team at GENUINE Pet Health Delivered® values your dog’s lifelong health and happiness as much as you do.

We also understand it can be difficult to navigate the pet food industry to ensure you’re making the right dietary choices to help your dog thrive.

The right protein-to-fat ratio for your dog

Nutritionally balanced for optimal health & longevity

GENUINE improves your dog’s
well-being

We’re committed to producing quality dog food

Our experts hand-selected every ingredient to create a formula that provides ultimate nutrition for dogs of all breeds and life stages.

"You care about your dog. We do, too! That's why we created GENUINE Pet Health Delivered, a dry dog food that delivers nutrition all dogs need to thrive."

Diane Hirakawa
PhD, Dog Lover, Founder, Nutritional Biochemist